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BizReport : September 29, 2016 Archive

September 29, 2016 Archive

Ecommerce | September 29, 2016

57% of consumers do not trust a business with their data

More than half of consumers do not trust businesses to use their personal data responsibly, reveals a new study released this week by the Chartered Institute of Marketing. >>

Social Marketing | September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS. >>

Email Marketing | September 29, 2016

Study: Tiggered emails key to reengaging cart abandoners

Timing is key to reengaging shoppers who have abandoned shopping carts online. That's the takeaway from new data which indicates that triggered emails sent earlier in the abandonment process show higher engagement and conversion rates than those sent later in the process. >>

Ecommerce | September 29, 2016

Report: Mobile pushing more ecommerce

When it comes to shopping via mobile device, many shoppers are browsing and buying more often than those who aren't connected. That's the word from the IAB's new "Mobile Commerce: A Global Perspective," which found that while three-quarters of global mobile users have made mobile purchases, about one-quarter of them are shopping at least weekly via tablet or smartphone. >>



Mobile Marketing | September 29, 2016

How brands can use chat apps to engage

With the recent WhatsApp move to share data with social network Facebook, many brands are wondering how chat apps and social data can work for them. One expert explains. >>