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BizReport : September 28, 2016 Archive

September 28, 2016 Archive

Advertising | September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers. >>

Ecommerce | September 28, 2016

RichRelevance: Site Search key for shoppers

New data out from omnichannel personalization hub RichRelevance may have merchants checking the functionality of their site search methods. That because, according to the research, about half of site searches end without giving the customer results for which they are looking. >>

Loyalty Marketing | September 28, 2016

How loyalty data can improve the shopper experience

Data is key to many things in the retail space. By offering a personalized experience, shoppers will be more likely to continue to engage with brands and merchants who treat them as a valued and individual member of their program. >>

Mobile Marketing | September 28, 2016

UK consumers will have 12 billion click-to-call conversations this year

While it might appear as if smartphones are used for anything but phoning someone up, new research from mobile advertising analytics firm Marchex shows that there are still many in the UK who do use their mobile device to talk to businesses. >>



Advertising | September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. >>

Ecommerce | September 28, 2016

Brands risk reputation when delivery speeds do not match purchaser expectations

Delivery speed is a significant differentiator and consumers expect to get their orders on time, and in good condition. New research from OSM Worldwide reveals how consumers react when their expectations are not met. >>