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BizReport : September 27, 2016 Archive

September 27, 2016 Archive

Advertising | September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. >>

Blogs & Content | September 27, 2016

Research reveals power of user-generated images in reviews

User-generated visual content is now an expected part of the path to purchase, according to new research from PowerReviews, building trust and influencing consumer behavior. >>

Ecommerce | September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. >>

Trends & Ideas | September 27, 2016

Consumers increasingly comfortable with mHealth options

People are becoming a lot more comfortable using a mobile device to manage their health, according to new research from communications firm Ketchum, with more than half using their smartphone to communicate with medical practitioners. >>



Loyalty Marketing | September 27, 2016

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives data which found that for 56% of those surveyed personalized incentives/rewards made them think more highly of the brand in question. >>

Ecommerce | September 27, 2016

Retailers: How to use out-of-store events to engage

Out-of-Store events may be a new way for merchants to engage new customers or re-engage those customers who have lapse in recent months. The key is knowing how to use these events. Here are our top 4 tips. >>