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BizReport : September 26, 2016 Archive

September 26, 2016 Archive

Ecommerce | September 26, 2016

Why do online shoppers switch devices between research and purchase?

Why do online shoppers switch devices between researching and purchasing online? That's a question Bizrate Insights set out to answer in recent research. >>

| September 26, 2016

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. >>

Ecommerce | September 26, 2016

Reports: Mobile, deals important to shoppers

With the holiday season coming on fast, two new reports may shed light on how merchants can engage shoppers. >>

Social Marketing | September 26, 2016

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. >>



Ecommerce | September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. >>

Ecommerce | September 26, 2016

Consumers shun search engines for retail sites during product discovery

Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. >>

Research | September 26, 2016

Trust holding back sharing economy adoption

A lack of trust and clarity surrounding responsibility is holding back the sharing economy, according to a study by global online review community Trustpilot. >>