September 20, 2016 Archive

Research | September 20, 2016

Report finds heavy over-spending in BYOD reimbursements

Employees using their own devices - smartphones, tablets, and laptops - in the workplace is not new, but one report finds that some businesses are overpaying in the reimbursements for those devices. >>

Blogs & Content | September 20, 2016

High-quality, targeted content key to staying off the spam list

The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. >>

Social Marketing | September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. >>

Advertising | September 20, 2016

Ad Roundup: Native video, personalization releases

In today's advertising roundup, new releases in the digital spaces that should help marketers better personalize across the digital spectrum, including in native video. >>

Research | September 20, 2016

82% of marketers lack knowledge, resources to create single customer view

Marketing technology firm BlueVenn has a story to tell about which battles marketers perceive to be their toughest and which 'mythical beasts of marketing' they encounter along the way. >>

Advertising | September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? >>

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