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BizReport : September 19, 2016 Archive

September 19, 2016 Archive

Advertising | September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. >>

Ecommerce | September 19, 2016

Merchants: How to win with Amazon this holiday

With the 2016 holiday just around the corner, many merchants are wondering what to do to compete with giants like Amazon. Here are four tips. >>

Ecommerce | September 19, 2016

Expert: How to create an interactive customer experience

Over the past year, the experience has begun to take precedence over simply being able to buy online. The problem is that many retailers still don't have a seamless, interactive experience. One expert offers tips to create an interactive customer experience. >>

Ecommerce | September 19, 2016

60% of consumers want customer support channels improved

Call centers are holding back the customer support experience, according to new research from Ovum and BoldChat, with most consumers preferring to avoid voice. >>



Social Marketing | September 19, 2016

Social and vlogs inspire fashion purchases, but glossy mags still rule

With London Fashion Week in full swing, digital marketing firm Rakuten Marketing lifts the hem of social media to ascertain its effect on fashion purchases. >>

Trends & Ideas | September 19, 2016

Egifts no longer viewed as impersonal, lazy

The rise in the use of technology to store personal data has, in turn, driven the egifts market, according to new research. >>