September 15, 2016 Archive

Mobile Marketing | September 15, 2016

Study: Millennials show strong preference for texting

Whether with friends or a favorite business, Millennials like texting. That's the takeaway from new OpenMarket data which indicates nearly three-quarters (72%) of Millennials text at least 10 times daily, and most 'prefer' text-based communications from businesses. >>

Advertising | September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. >>

Advertising | September 15, 2016

Expert: How feedback really impacts strategy

Focus groups have been a part of business for decades, as have reviews and review sites, but just how much say should these groups have? One expert explains. >>

Trends & Ideas | September 15, 2016

Time is running out for cold, hard cash

As more people gain access to smartphones and the Internet, more of those who are 'unbanked' will be able to participate in the connected economy which will, in turn, generate trillions of dollars in additional consumer spending globally, according to a new report released by The Demand Institute. >>

Mobile Marketing | September 15, 2016

Mobile dominating UK retail landscape

Mobile commerce in the UK is surpassing desktop, according to new research from Criteo, while apps drive a bigger percentage of shoppers towards purchase than the mobile web. >>

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