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BizReport : September 14, 2016 Archive

September 14, 2016 Archive

Advertising | September 14, 2016

92% want online video ad experience improved

European consumers are not happy with the online video advertising experience they are currently subject to and they want things to change, according to new research released by online video solutions provider, Brightcove. >>

Ecommerce | September 14, 2016

Study: Security vulnerabilities putting businesses at risk

New data out from Osterman Research and Trustwave should serve as a wake-up call for businesses, both online and offline. According to their data 1 in 5 brands are not testing for security vulnerabilities. This could be leaving many open to hacks and other security issues. >>

Ecommerce | September 14, 2016

'Oops moment' leads to abandoned shopping carts

A recent survey from Royal Mail among UK online shoppers has found that a third abandon their cart at checkout, with many doing so due to an 'oops moment'. >>

Mobile Marketing | September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for app install ads increased 95%. >>



Mobile Marketing | September 14, 2016

Mobile search precedes in-store purchases

Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased. >>

Internet | September 14, 2016

Expert: What Apple's new features really mean for brands

With Apple's updates to their iOS platforms, new phones, and other device upgrades, many brands are now wondering how to make Apple's upgrades work better for them. One expert dives into the details. >>