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BizReport : September 8, 2016 Archive

September 8, 2016 Archive

Email Marketing | September 08, 2016

Brits react positively to FOMO-oriented email subject lines

New research from Mailjet reveals a way in which marketers can improve consumers' engagement with email, by playing on their fear of missing out. >>

Law & Regulation | September 08, 2016

Cyber security among firms in Asia well below global average

A year-long study from U.S. security firm Mandiant reveals that companies in Asia are more likely to be targeted by hackers due to their inadequate defence against cyber attacks. >>

Research | September 08, 2016

Poll: 1/3 of SMBs undecided on Presidential vote

While a large number of US citizens have become quite vocal about their upcoming vote for President, small business owners remain largely undecided. That's the word from a new Manta poll which found that between one-third and one-half of SMB owners in swing states have yet to make a firm voting decision. >>

Ecommerce | September 08, 2016

Expert: Why grocery brands must go digital

People are buying more and more things online, but food remains one category in which in-store continues to win out. But, according to one expert, the way consumers interact and engage with grocery brands is changing - quickly. >>