September 7, 2016 Archive

Ecommerce | September 07, 2016

BTS Wrap: In-store remains hotter than online

When it comes to buying back to school products, the in-store shoppers continue to outweigh those heading online. That's the word from a new Foresee report which notes that most BTS shoppers (72%) did their shopping in physical stores. >>

Advertising | September 07, 2016

Ad Roundup: Solutions put focus on data

In today's advertising roundup, two new announcements that shine the spotlight on the importance of data collection and analysis. >>

Ecommerce | September 07, 2016

Consumers consider returns policy before making a purchase

Few retailers consider their returns policy as part of the customer journey, says cross-border ecommerce distribution specialists, B2C Europe, yet it's important to consumers. >>

Advertising | September 07, 2016

5 tips for better personalization

Hyper-personalization has become a big push for many digital brands, but there is a fine line between personalizing content and ads...and freaking out shoppers. Here are five tips that will help brands better hyper-personalize. >>

Mobile Marketing | September 07, 2016

Six in 10 corporate travelers have downloaded a hotel's app

Despite hotels investing in mobile initiatives such as keyless room entry, mobile check-in kiosks, business travelers in the U.S. are more interested in more functional services, according to new research by the GBTA Foundation. >>

Mobile Marketing | September 07, 2016

Mobile banking use continues to rise

More people are using mobile banking, and using it more frequently, than ever before. Furthermore, people are using mobile banking for more than just viewing account balances or paying for goods and services, according to a new report from global financial services technology provider, Fiserv. >>

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