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BizReport : Advertising : August 09, 2016

Top 3 tips to continue Olympics engagement

So fans of the Olympics have engaged with a business over the coverage, is that the end of the conversation? No, says one expert.

by Kristina Knight

Kristina: With the Olympics in full swing, what do brands have time for so that they can become part of the social conversation?

Rebecca Brooks, Head of Customer Owners, Animoto: The most important thing to do in advance is to make sure you or your team know the rules of marketing around the Olympics, and then doing your research to think about how you can use the assets you already have to invoke the Olympic spirit. After you have your assets, get the tools in place that you'll need in order to create GIF's, videos, and text posts quickly and easily.

Kristina: What are your top tips for brands to get in on the Olympics conversation?

Rebecca: •Start a task force, and build a schedule for you or your team to lookout for big moments in the Olympics where you can respond.
•Prep your creative assets for moments you can anticipate, or practice making videos and GIF's so that you're ready to pull together assets when the time comes.
•Tweeting on behalf of a brand can be scary, but don't be afraid to try out new things! Missing out on the opportunity to be involved in a big cultural moment is sometimes just as bad as a corny tweet, and low input, high output strategies like creating a quick video yourself on Animoto enable marketers to take that risk more creatively than ever.

Tags: advertising, advertising engagement, advertising tips, advertising trends, Animoto

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