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BizReport : Research : August 12, 2016


Report: Presidential merchandise getting clicked

Leading up to the 2016 Presidential Election in the US, consumers are getting their merchandise on. According to new data from Hitwise, a division of Connexity, followers of both Trump and Clinton are showing pride in their candidate in the form of T-shirts, bumper stickers and even stickers.

by Kristina Knight

Which candidate is getting more swagplay? Trump fans are more likely to search for apparel - shirts or hats - while Clinton supporters are more likely to search for signs and bumper stickers.

"Could this mean that there's a stronger passion among Trump's supporters? Maybe. There certainly seems to be more Americans willing to part with some cash for a now iconic Trump hat or some other merchandise. But it could also be due to the fact that the Clinton campaign, widely recognized as being better funded and more sophisticated than that of her rival, is doing better than Trump about proactively making yard signs, bumper stickers and pins available to her supporters so they don't have to go searching for it. Only time will really tell though," says John Fetto, senior analyst Hitwise, a division of Connexity. "Fortunately for both parties, Clinton and Trump are getting the lion's share of traffic from their respective merchandise searches, allowing them to add more contact names to their database and solicit donations from those same would-be voters."

Other interesting findings from the report include:

• 24% of clicks for Clinton merch end up at her website, about 3/4s of those go to her merch page
• 16% of clicks for Trump merch end at his website, 90% of those land on his store page

Tags: 2016 Presidential Election, Connexity, election trends, search marketing










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