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BizReport : Advertising archives : August 08, 2016

Brands: How to start your Olympics conversation now

The first two days of the 2016 Olympic Games have passed, but with 15 days yet to go, it isn't too late for businesses to get in on the conversation. Here's how:

by Kristina Knight

Kristina: Is it too late for brands to get in on the Olympics conversation?

Rebecca Brooks, Head of Customer Owners, Animoto: It's definitely not too late for brands to get involved in the Olympics conversation. It takes a massive budget to be an official Olympic sponsor, and Rule 40 prohibits a lot of brands from doing any unofficial advertising that is blatantly related to the games. But, on-the-fly, creative marketing that plays off the spirit of the games is really the way to go for smaller brands, and can be done quickly and on a low budget.

Kristina: Is there a medium - social, video, display - that is better for brands at this stage in the game?

Rebecca: Remember the Oreo cookie moment during the Superbowl? Who doesn't? This is the type of guerilla marketing that brands will need to execute during the Olympics, and social media is the best medium for that strategy. With the right content you can get in front of a lot of eyeballs without putting much spend or time-consuming planning behind it. While text or photo responses are great and quick, I'd encourage more marketers to explore video as a tactic this year given the recent growth of this content medium across so many platforms this year.

Tags: advertising, advertising content, Animoto, olympic advertising

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