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BizReport : Advertising archives : August 11, 2016

Ad Roundup: Video and B2B solutions

In today's advertising roundup, a new partnership and a new platform release which should help online brands better manage their ad budgets.

by Kristina Knight

First, IRIS.TV and Furious Corp have partnered to give online video publishers a solution to increase their video ad revenue. The solution will help publishers increase both owned and operated revenue.

"The digital advertising business is more complex than ever. New addressable and advanced ad products, distribution platforms, and the growth of programmatic equates to more data and technology for an online video publisher to manage. This complexity and the number of systems make running an advertising business very hard today," says Ashley J. Swartz, CEO of Furious Corp. "PROPHET connects the disparate systems and data that power ad businesses, working hand-in-hand with them to enable unified yield optimization across all channels, formats, and clients, continually optimizing a publisher's advertising portfolio. This particular partnership will enable publishers to maximize in revenue and profitability the increased video views from IRIS.TV's personalized programming engine."

Meanwhile, Madison Logic has launched Activate ABM. The new platform is set up to help B2B brands better engage sales leads.

"With these insights, B2B marketers can now better optimize targeted advertising and content syndication tactics to influence their prospects and ultimately drive revenue," said Madison Logic CEO, Tom O'Regan. "Activate ABM™ provides visibility into how two previously siloed tactics work together to drive product awareness and pipeline."

Tags: advertising, advertising tools, advertising trends, Furious Corp, IRIS.TV, Madison Logic

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