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BizReport : Advertising archives : August 23, 2016

Ad Roundup: Mobile, data tools released

In today's advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data.

by Kristina Knight

First, YouAppi has add mobile anti-fraud tools into their OneRun Growth Marketing Platform. The new tools will help mobile brands better detect mobile fraud by offering IP Blacklisting, Click Validity and Multiple Click Analysis as well and Install and Conversion analytics. It will also include automated app scanning that monitors traffic patterns.

"With new mobile fraud tactics being developed daily, the mobile app ecosystem needs to take fraud prevention very seriously to safeguard customer acquisition campaigns while protecting users," said Moshe Vaknin, Co-Founder and CEO, YouAppi. "At YouAppi, we're rolling out a new version of OneRun in order to tackle the range of mobile user acquisition fraud from multiple points."

And Wise Data Media has partnered with Distrify Media; through the partnership, Wise Data Media publishers will be able to tap into Distrify's premium video content.

"We are very pleased to be entering into this strategic partnership with Distrify," said Tomer Sade, CEO of Wise Data Media. "It means more growth and reach through content and with Wise Content, an offering of a full-service platform for publishers. Our company is looking forward to continuing in our mission to provide exemplary and innovative solutions to both publishers and advertisers, and our relationship with Distrify assists us in achieving that mission."

Tags: advertising, advertising data, mobile marketing, Wise Data Media, YouAppi

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