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BizReport : August 23, 2016 Archive

August 23, 2016 Archive

Advertising | August 23, 2016

Expert: Brands can recover from endorsement scandal

As sponsors drop Olympic swimmer Ryan Lochte after the incident in Rio, many brands are asking what they can do to protect themselves from similar situations. One expert believes that not only can Lochte recover from the events, but so can the brands who have used his endorsement in the past. >>

Social Marketing | August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. >>

Advertising | August 23, 2016

Ad Roundup: Mobile, data tools released

In today's advertising roundup: a new partnership that will help brands connect with video and a mobile tool that should dig deeper into app data. >>

Ecommerce | August 23, 2016

Free shipping and hassle-free returns continue to motivate online shoppers

Year in, year out, the same ecommerce features drive consumers to shop online. A new study conducted by UPS and comScore, released by IT services and outbound marketing firm Global Sonic, reiterates consumer shopping preferences. >>



Ecommerce | August 23, 2016

Reports: BTS spend trending up

While most American kids head back to school this week, back to school shopping is far from over. That's the word from two new reports, which look at overall spending as well as trending purchases. >>