August 18, 2016 Archive

Social Marketing | August 18, 2016

Too much promotion, not enough engagement, annoys consumers on social

Engagement, not promotion, is the key to keeping a social media audience happy, concludes new data released by social media management platform, Sprout Social. >>

Advertising | August 18, 2016

Olympic viewers may not connect with ads

New data out from Toluna indicates that while people are tuning in to the Olympics, those viewers may not be tuned in to Olympic sponsors. But, there are ways to better engage with them. >>

Advertising | August 18, 2016

Ad Roundup: 3 releases tap into data

In today's advertising roundup, three new tools that brands can use to better understand their customers. >>

Social Marketing | August 18, 2016

Study: People are annoyed with brands in social

When it comes to how brands are acting in the social space, a majority of consumers are annoyed. That's the takeaway from new Sprout Social data which finds that 60% of consumers are annoyed with how brands conduct themselves in the social space. >>

Social Marketing | August 18, 2016

Algorithms or mobile to blame for drop in Facebook traffic to U.S. media websites?

Recent research from SimilarWeb reveals dramatic drops in desktop Facebook traffic to U.S. media websites in the first half of this year. >>

Ecommerce | August 18, 2016

UK's largest retailers struggle to offer consistent pricing across channels

Joining the dots between online and in-store shopping experiences continues to prove problematic for the majority of the UK's largest omnichannel retailers, according to new research from RetailMeNot. >>

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