August 17, 2016 Archive

Email Marketing | August 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event. >>

Advertising | August 17, 2016

Ad blocking: 'Value exchange' message may be getting through to consumers

The latest IAB quarterly report, carried out in conjunction with YouGov, reveals no recent uptick in ad blocker use among adults in the UK. In fact, confusion among consumers as to what is, and is not, an ad blocker may mean ad blocking levels are lower than the report suggests. >>

Social Marketing | August 17, 2016

UK SME's failing to engage the world via social

SME's in the UK are not making the most of digital and social media to market their wares abroad, and are missing out on growing their business and market share. >>

Ecommerce | August 17, 2016

Expert: BTS sales aren't breaking records

While many American children are back in school this week, the back to school (BTS) spend hasn't made a huge splash for retailers. That's the takeaway from new Brand Keys data which indicates the BTS spend so far in 2016 has seen increases of below 4% overall. >>

Email Marketing | August 17, 2016

Study finds holiday emails engage, but don't oversend

Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while overall holiday campaigns were up, the farther into the season the emails were sent, the lower the open rates. >>

Internet | August 17, 2016

Top 3 tips for better automation strategy

While many brands are beginning to look into automation for different aspects of their business, the cost of automation continues to hold business owners back, as does the thought of all the work time that could be taken up with learning these new processes. One expert believes these three tips can help brands determine a stronger automation strategy. >>

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