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BizReport : August 16, 2016 Archive

August 16, 2016 Archive

Search Marketing | August 16, 2016

Study: ROI tracking key to search success

Merely investing in a local campaign isn't enough, businesses need to be tracking the ROI of those campaigns, too. That's the takeaway from recent RevLocal research which shows fewer than half of small businesses are investing in ROI tracking. >>

Advertising | August 16, 2016

Ad Roundup: 3 releases to increase business' knowledge

In today's advertising roundup, three new releases that are focused on helping improve brands' collection, understanding and use of digital data. >>

Blogs & Content | August 16, 2016

Expert: How to better use interactive content

By now, most brands are clued in to the fact that consumers are finding interactive content more engaging than static content. In the future, one expert believes content will become democratized with amateurs and professionals changing how brands tell their stories. >>

Mobile Marketing | August 16, 2016

84% of Millennials use mobile when shopping in physical stores

While Millennials are all about their mobile device, more than half still head to a bricks-and-mortar location to make purchases, according to recent research from Alliance Data, and retailers must embrace their mobile use in-store. >>



Email Marketing | August 16, 2016

Consumers expect more relevant and timely brand emails

New research from Mailjet suggests brands need to focus on timeliness and relevancy if they are to ingratiate themselves with email recipients. >>

Trends & Ideas | August 16, 2016

80% of UK businesses fear displacement by tech-savvy start-ups

Eight out of 10 businesses in the UK fear being displaced, not only by startups, but by established competitors, reveals a new survey from digital transformation firm, Squiz. >>