BizReport : August 12, 2016 Archive

August 12, 2016 Archive

Research | August 12, 2016

Report: Presidential merchandise getting clicked

Leading up to the 2016 Presidential Election in the US, consumers are getting their merchandise on. According to new data from Hitwise, a division of Connexity, followers of both Trump and Clinton are showing pride in their candidate in the form of T-shirts, bumper stickers and even stickers. >>

Advertising | August 12, 2016

Expert: How marketing bots are impacting B2B, B2C brands

From cloud storage to automating campaign creative, more and more businesses are pushing the tech attached to their business. One expert looks at how marketing bots are impacting both B2B and B2C brands. >>

Blogs & Content | August 12, 2016

Expert: How interactive content will change the digital space

Interactivity, be it in overt advertising, advertorial content or even product reviews, is an expensive undertaking for any brand. It is expensive in both monetary and time concerns, but one expert believes the future of interactive content is changing. >>

Advertising | August 12, 2016

Shhhhh... brands ask influencers not to reveal commercial arrangements

A new survey of influencers reveals that some brands are asking them to keep their commercial arrangements quiet, something that the FTC actively discourages. >>

Advertising | August 12, 2016

Online editorial content offers key opportunity to reach Olympic fans

It is not just sports fans that will be reading about, and watching, this summer's Olympics. Brands have a great opportunity to reach fans of the sporting event, but also those who really aren't that into sports, too. >>

Advertising | August 12, 2016

Big brand Olympic sponsorship barely recalled by viewers

Despite the enormous amounts of money big brands spend sponsoring the Olympics, nearly one in five people in the UK will not notice if a brand was to sponsor the sporting event, according to new research from Greenlight. >>