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BizReport : August 11, 2016 Archive

August 11, 2016 Archive

Mobile Marketing | August 11, 2016

SMS most under-used comms channel by retailers

Retailers are ignoring a simple, yet effective, communication channel to engage their mobile audiences. According to a new study from OpenMarket, very few retailers use SMS, or text messaging, despite its potential. >>

Mobile Marketing | August 11, 2016

Mobile advertisers believe they offer positive experience, users disagree

Ask mobile marketers and mobile operators and most will say they believe the experience they provide consumers is positive. Ask consumers and most will say otherwise. >>

Loyalty Marketing | August 11, 2016

How to create a flexible loyalty program without annoying shoppers

Flexible loyalty is a fast-rising buzzword in the digital space. Flexible means shoppers have choices when it comes to how points are earned, and where and when they can be redeemed. The problem is that many programs aren't flexible. Here are three tips to give your program the flexibility consumers want. >>

Advertising | August 11, 2016

Ad Roundup: Video and B2B solutions

In today's advertising roundup, a new partnership and a new platform release which should help online brands better manage their ad budgets. >>



Mobile Marketing | August 11, 2016

Report: Olympics, DIY pushing mobile video

Heading up to Q3 2016, consumers were turning to mobile video more and more for a couple of outside the box categories: home improvement and pre-Olympic coverage. That's the word from Positive Mobile's new report. >>