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BizReport : August 5, 2016 Archive

August 5, 2016 Archive

Internet | August 05, 2016

Expert: How the proactive net can influence purchases

Browsing the Web doesn't take a lot of thought or attention, but even surfing-without-thinking leaves an impression on consumers. That is why brands need to think about how consumers not only find their content, but what these shoppers think about the content. >>

Advertising | August 05, 2016

Top 3 tips to a strong Olympics campaign

Starting next week, the Olympics will become a global conversation, and some brands will be linked to the athletes. One expert offers three tips to a strong Olympics themed campaign. >>

Mobile Marketing | August 05, 2016

4 trends that are reshaping mobile

Mobile continues to see sharp adoption, both from consumers and from brands, however many brands continue to have trouble truly connecting via mobile. One expert identifies four trends that will help brands better connect. >>

Mobile Marketing | August 05, 2016

Mobile finance app marketers walking tightrope between security and ease-of-use

Consumers and retailers alike can appreciate the benefits of mobile payments but, according to research from Episerver, consumers are still not convinced their mobile finance apps are secure enough. >>

Advertising | August 05, 2016

Creatives not being given data needed to inform personalized, relevant ad campaigns

New research from digital agency Turn reveals the frustrating gap in the flow of data between brands and their creative and media teams. >>

Mobile Marketing | August 05, 2016

Mobify report reveals impact of mobile website speed

The faster a mobile website is, the better consumer engagement. While that might seem obvious, Mobify has just released data to back it up. >>