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BizReport : August 4, 2016 Archive

August 4, 2016 Archive

Advertising | August 04, 2016

Expert: How brands can capitalize on the Olympics

The Olympic Games are an important global sporting event that is observed by billions of consumers around the world. The 2012 Olympics that were held in London had 3.6 billion viewers. That is a number that brands can't ignore, especially when it comes to engaging with consumers in emerging markets. >>

Ecommerce | August 04, 2016

Report: Kids driving the back to school shopping bus

When it comes to picking out the lunch boxes and jeans and school supplies for the 2016/2017 school year, parents may be looking at price, but kids are making the ultimate decisions. That's the takeaway from new Citi Retail Services data which found nearly half of back to school (BTS) purchase decisions are made by children. >>

Email Marketing | August 04, 2016

Study: Branded emails aren't connecting

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails aren't landing in customer inboxes. >>

Internet | August 04, 2016

Do you suffer from 'connectivity creep' or 'tech tardiness'?

The Internet and mobile are now integral to everyday life, but more and more people in the UK are taking a step back from technology to re-engage with the real world, according to new research from Ofcom. >>

Social Marketing | August 04, 2016

Twitter is the leading battleground for brands

Twitter is the leading social media battleground for brands, according to recent research, with the vast majority of PR crises beginning on the social platform. >>