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BizReport : August 1, 2016 Archive

August 1, 2016 Archive

Ecommerce | August 01, 2016

Expert: Why merchants need to know buyer personas

A buyer persona is typically defined as the ideal customer who will be buying a product from a company. However, this definition of a buyer persona inherently assumes customers are static. The problem is that customers are dynamic, especially within retail. >>

Advertising | August 01, 2016

Ad Roundup: Releases to enhance connection

In today's advertising roundup, a trio of releases that should enhance brands' and publishers' ability to engage with customers. >>

Loyalty Marketing | August 01, 2016

Mobile wallets key drivers of coupon, loyalty program use

The adoption of mobile wallets depends, in part, on age and wealth. However, new research from Urban Airship reveals another factor driving adoption - what else is in a mobile wallet. >>

Ecommerce | August 01, 2016

Most consumers start, and finish, their purchase journey on desktop

New research reveals that the device on which a consumer starts their browsing with a view to making a purchase is, for the most part, the device on which they will make that purchase. >>

Mobile Marketing | August 01, 2016

September identified as best-performing month for app new user acquisition

Liftoff's analysis of 12 months of app install campaigns and post-install purchase data has identified next month, September, as one of the best-performing months of the year for new user acquisition. >>