UK's favorite retailers revealed by the DMA

In a new survey from the DMA in the UK, just three out of consumers' top 20 favorite retailers are online-only, with one giant of the ecommerce scene topping the list.

by Helen Leggatt

Amazon has topped the DMA's list as the favorite retail brand among British consumers. One in four (25%) of 1,000 consumers surveyed by the DMA cited Amazon, followed by high street stores John Lewis (14%) and Marks & Spencer (10%).

Just three of the retailers in the top 20 are online-only - Amazon, eBay and ASOS.

The research also delved into consumer loyalty and found that most fall into one of three groups:

- 40% are actively loyal;
- 28% are actively disloyal; and,
- the remaining 32% are loyal depending on the context.

Just a quarter, (24%) of those surveyed are currently engaged in a loyalty scheme yet 46% of those not in a loyalty scheme would like to be in the future.

"Amazon is the world's best example of a company that couples a deep commitment to their customers with the power of data and technology," said Warren Jenson, president of Acxiom International and a former Amazon CFO. "The results are clear - a great personalised, relevant experience we all have come to love and trust. Brands everywhere need to understand Internet giants like Amazon have been perfecting data-driven marketing since they opened their doors. And they are not slowing down."