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BizReport : Internet : July 06, 2016

Top 3 tips to design your site on a budget

Website design can range from the DIY-sourced minimums of less than $100 to the expertly designed realms of $25,000 or more. Most small businesses fall more to the $100 side of things than the $25,000, though, and one expert offers three tips for designing on a budget.

by Kristina Knight

First, keep it simple.

"Condense content into the smallest possible number of pages. Right now there's a trend to have a single page (cover page) that scrolls down and contains all the sections (instead of separate pages), which is very popular for product pages. Don't just have pages to look "professional." Rather than having a contact page with an email address on it, put the email in the footer of all the pages," said Carmen Pietrau, Content Strategist, Dreamstime.

Second, be consistent.

"Use similar style images, graphics from stock (use illustrations or stock photos from a small selection of contributors) that match the look of the website. Dreamstime, for example, offers the option of doing a search based on the primary colors from an image. Tactics like this can be used as a starting point to have a matching palette for the website. Mixing illustrations with photos works great, you just need to have a good match between them (for example a minimalist photo works great with a complex illustration overlay)," said Pietrau.

Third, incorporate social media.

"Rely on social media for keeping in touch (as opposed to custom contact forms etc) and for blogging. If you are taking the cover page approach, relying on social media for blogging (for example, using Tumblr) is not only a must, but it's much easier to track likes & shares than by using a self-hosted solution. Same for keeping in touch - using Facebook or Twitter is a more relatable point of contact for users than a stark email address, or worse, an impenetrable looking contact field. That being said, always have an email address available in case there are users who prefer to not use social media," said Pietrau.

Tags: digital design, Dreamstime, smb website design, web design tips, website design

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  • Fauxnews2012

    This should be called 3 tips to just get up any webpage. Websites are not a task to complete and then you're done. Search engine want to see an active site. Your rankings on the all on one page method would suffer and more importantly confuse your visitors too.



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