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BizReport : Ecommerce archives : July 21, 2016

Reports: Price to factor in most Back to School purchases

New data is out this week from Ebates, and the big takeaway is that price will dictate more back to school purchases this year. According to their survey more than half (55%) of parents say the price of items is more important to them than the quality (20%) of those items.

by Kristina Knight

On average, families are expected to spend between $250 and $500 on school supplies, clothing, technology and backpacks.

"Our annual back to school survey shows that like most years parents will need to find the delicate balance between the things their teens want and the things they need," said Kevin H. Johnson, CEO of Ebates. "At Ebates, we want to make the back to school shopping experience as easy and affordable as possible. Back to school shoppers can use to find the best deals at over 1,800 retailers and to purchase all the hot items on their shopping lists in time for the first day of school and earn cash back in the process."

How can parents ensure they are getting the items their kids want, while still keeping their budget in check? One expert believes ecommerce may be one answer.

"Shopping online saves you both time and money. Be sure to research and compare prices, discounts and deals for items on your shopping list. Additionally, online shopping allows you to compare prices and apply coupons all from the comfort of your own home," said Jonathan Knight, Co-Founder and CEO, Qmee. "During back-to-school season when parents are spending significant time hunting online for the best deals, free online shopping and savings companions like Qmee help you earn and save cash for all your searching and shopping online."

Knight also suggests parents look into consignment shops and reusable items - like water bottles, lunch boxes and sandwich cases rather than disposable bags and baggies that will have to be replaced ofthen throughout the year.

Tags: back to school spending, BTS trends, Ebates, ecommerce, ecommerce trends, Qmee

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