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BizReport : Ecommerce archives : July 28, 2016

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation.

by Kristina Knight

First, Demandware's new Mobile Shopping Focus Report finds that nearly half of digital retail traffic (45%, global) is now coming from mobile devices, just over one-third (38%) of shopping baskets are created via mobile, and about one-quarter (25%) of purchases are made via mobile.

Other interesting findings from the report include:

• By the end of 2017, experts believe 60% of digital retail traffic will be from mobile devices
• Apple devices are responsible for more than 20% of mobile traffic
• Mobile shoppers are most likely to shop nights and weekends

Meanwhile, a partnership between Performics and Northwestern's Medill School of Journalism has resulted in the new Digital Satisfaction Index. According to initial results, satisfaction for online purchases is highest among baby boomers and the lowest among Millennials.

"Technology empowers both consumers and brands to make digital brand connections, but consumers are flooded with messages and interactions that can be simultaneously intrusive, annoying, enabling and empowering," said Frank Mulhern, associate dean, department chair and professor of Medill's Integrated Marketing Communications program. "Through this partnership, we aim to uncover how those connections are perceived, and the thought patterns that take place leading up to that final decision to engage with or abandon a brand."

The research also found the privacy is a top concern across American demographics.

Tags: Demandware, m:commerce trends, mobile commerce, mobile marketing, Performics

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