Prime Day shoppers buy more than Black Friday

For the second year, Amazon's Prime Day is trending on social media with many consumers sharing their purchases and deals with their social networks. According to several reports, early shopping on Prime Day was more robust than even Black Friday.

by Kristina Knight

HookLogic researchers say traffic began increasing across the board during the morning hours of the sale with the top categories including Home & Garden, Electronics, and Apparel/Accessories. Electronics buyers were hitting Amazon the hardest for traffic, but the biggest buyers included Health & Beauty, Apparel/Accessories, and Baby/Toddler.

Last year, during the inaugural Prime Day, shoppers spent about 3.5% more than they did on Black Friday; overall, Prime Day sales were about 4 times higher than the rest of the month according to Slice Intelligence. And, Adobe Digital notes that across social media, the consumers who experience joy and admiration for their purchases increased over 2015 numbers. Consumers' joy quotient increased 43% over 2015 while their sadness quotient decreased 26%.

"With Prime Day starting at 3am Eastern Time; between 3am - 2pm on July 12, 2016; there were 133.9K Tweets around Amazon; and 66.9K Tweets using the hashtag #PrimeDay; with Twitter sentiment around the hashtag #PrimeDay being 30%Positive, 60% Neutral, and 10% Negative," write researchers with Amobee. "There were only 1,881 Tweets around the hashtag #PrimeDayFail between 3am - 2pm on July 12, 2016; primarily around people having checkout issues."

Tags: Adobe Digital, Amazon Prime Day, Amobee, ecommerce, ecommerce trends, HookLogic, Slice Intelligence