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BizReport : Mobile Marketing : July 08, 2016

Mobile app analytics - Amazon catching up to Google

A new report from business software review platform G2 Crowd reveals who is the best for mobile app analytics software.

by Helen Leggatt

The Summer 2016 Mobile App Analytics Software Grid report, released this week, will enable businesses to make better technology decisions when it comes to mobile app analytics. Mobile app analytics software enables users to track customer app usage and behavior, collect data on the customer base and app performance, visualize app-user data through report creation, gain insight into improving customer satisfaction and app usage and filter data results according to demographics.

"The Grid leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender or Niche," said G2 Crowd in an announcement.

The report, based on more than 115 reviews written by business professionals, shows Google Analytics and Amazon Mobile Analytics as "Leaders" with both receiving strong customer satisfaction scores and a large market presence. Google Analytics earned the highest overall satisfaction score and the highest overall market presence score.

Among those with smaller market presence, Countly, Mixpanel and Piwik were ranked "High Performers".

Tags: apps, mobile, report

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