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BizReport : Advertising archives : July 06, 2016

Ireland ranks number one in Europe for online ad spend growth

A new report from IAB Europe reveals that Ireland has experienced the best digital growth in Europe in the past 10 years.

by Helen Leggatt

In its latest AdEx Benchmark Report, IAB Europe ranks Ireland as the country that has experienced the best digital growth over the past decade followed by Bulgaria, Poland and Slovenia.

Ireland saw a 29% rise in online ad spend in 2015, surpassing all other European countries. Meanwhile the UK's ad spend grew by 16.9%, more than the average EU growth of 13.1%

According to IAB Ireland CEO, Suzanne McElligott, the country's online ad spend last year was driven by mobile advertising and a strong growth in display spend (38% YoY), particularly video and social media display formats.

"These results confirm the lead position for digital advertising in the European media landscape echoing today's digital first consumer environment," said Townsend Feehan, CEO of IAB Europe. "Given the ever-increasing contribution of digital advertising to the economy and its role in the delivery of digital content and services we must continue to foster European innovation and empower our businesses to compete across the globe."

The IAB's top 10 rankings are as follows:

Ireland - 29%

Bulgaria - 22.3%

Poland - 21.8%

Slovenia - 21.6%

Slovakia - 20.4%

Sweden - 20%

Turkey - 19.7%

Switzerland - 18.7%

Croatia - 18.2%

Spain - 18%

Tags: advertising, digital adspend, Europe

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