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BizReport : Mobile Marketing : July 29, 2016


H1 2016's most-used and most-downloaded apps

What were the most-downloaded apps in the first half of 2016? SurveyMonkey Intelligence reveals all.

by Helen Leggatt

SurveyMonkey Intelligence's newly released data reveals the 30 most-downloaded, and most-used, apps from U.S. iOS and Android stores for the first half of this year.

Not surprisingly, social media apps feature at the top of both the most-downloaded and most-used lists.

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No games are listed in the most-used top 30, and Pokemon Go was released after the end of H1 2016, so that didn't make the cut, either. One game does feature in the most-downloaded list, Slither.io at #10.

"You need to go as far down as the thirteenth most-used app (Snapchat) to find something that isn't owned by either Facebook, Apple, or Google," says Robbie Allan, mobile product manager at SurveyMonkey.

"Fully 40% of the most-used apps come pre-loaded on the operating system, highlighting the importance of Android and iOS to Google and Apple, and giving some insight into Facebook's ongoing desire to control this deeper layer of the stack."

Tags: apps, mobile, research










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  • Paul Smith

    most-downloaded, and most-used, apps from U.S. iOS and Android stores for the first half of this year.



http://www.bizreport.com/2016/07/h1-2016s-most-used-and-most-downloaded-apps.html

 

 

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