RSS feed Get our RSS feed

News by Topic

BizReport : Internet : July 21, 2016

Experian exposes the UK's digital divide

Experian's dive into the digital landscape of the UK reveals a digital digital divide splitting the country into three distinct levels of engagement.

by Helen Leggatt

Consumers in Britain can broadly be placed in one of three categories of digital engagement, according to Experian - Digital Dawdlers, Digital Devotees, and Day-to-Day Doers.

The biggest group is the Day-to-Day Doers, accounting for just over half (52%) of the population. Their use of digital services and the Internet is defined by practicality and less about must-have gadgets. On a daily basis this group pays bills, is active on social media and forums, and gets their entertainment online or via digital services.

Digital Devotees make up around a third (32.4%) of the population and in this group you'll find early adopters and those who own the most devices, spend the most time using the Internet and use digital services for a wide range of activities. This group, which are most likely urban dwellers, would find it hard to be without their devices or a connection.

Experian found that around 7.5 million people in the UK are being left behind in the digital age. This might be due to their age, or a lack of know-how or interest in technology or because they live in a region in which there is limited broadband provision, such as the far reaches of Scotland and other rural locations.

"It would be easy to think that today we are all using digital technology for the same things and at the same rate of consumption. However, what we've discovered is that clearly isn't the case," said Richard Jenkings, senior consultant at Experian.

"Internet connection speeds are shown to have an impact, but so do many other behavioral factors, including underlying attitudes towards technology. Some people are riding the digital wave, while others are at being left behind."

Tags: Internet, research, UK

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.