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BizReport : Ecommerce archives : July 21, 2016

Ecommerce Roundup: Platforms to simplify connection

In today's ecommerce roundup, three solutions that should help merchants better connect with customers while still controlling costs.

by Kristina Knight

Leading ecommerce platforms, including ARM, Interced, Solacia and Symantic have partnered to increase ecommerce security on connected devices. The partners had created the Open Trust Protocol (OTrP), a security protocol that works with existing security solutions to protect mobile devices from malware and other attacks.

"In an internet-connected world, it is imperative to establish trust between all devices and service providers," said Marc Canel, vice president of security systems, ARM. "Operators need to trust devices their systems interact with and OTrP achieves this in a simple way. It brings e-commerce trust architectures together with a high-level protocol that can be easily integrated with any existing platform."

And Nuance Communications is set to acquire TouchCommerce; the move will solidify Nuance's place in the customer relationship arena, while giving clients for self-serve and assisted platforms, and enhancing Nuance's analysis and AI assets.

"The combination of Nuance and TouchCommerce promises to disrupt the customer service industry by bringing together the best of self-service and the best of assisted-service solutions, each magnified by the power of artificial intelligence," said Robert Weideman, executive vice president and general manager for Nuance Enterprise Division. "The result provides enterprises with a customer engagement solution that connects with consumers anytime and anywhere, across voice, digital and mobile devices - delivering superior customer experiences and business results."

Meanwhile, BigCommerce has launched a new program that will help merchants save money on the cost of migrating to the BigCommerce Enterprise platform from other platforms.

"Retailers are finding that the burden of managing custom-built or legacy platforms like Magento is limiting their ability to keep pace with retail trends and consumer shopping preference," said Russell Griffin, vice president of Enterprise sales and channel for BigCommerce. "For online brands that feel constrained by their current platform or wary of embarking on a costly upgrade path, this offer provides a streamlined and budget-friendly path forward on BigCommerce Enterprise."

Tags: ARM, BigCommerce, ecommerce, ecommerce tools, ecommerce trends, Nuance, OTrP

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