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BizReport : Ecommerce archives : July 18, 2016

APAC online travel sales to outstrip North America next year

A new forecast from eMarketer shows that online travel sales in the Asia-Pacific region could overtake those in North America for the first time in 2017.

by Helen Leggatt

This year shows the gap in online travel sales between North America and the APAC region closing with a forecast $191 billion in online travel sales for North America and $178 in APAC.

By next year, however, while North America is forecast by eMarketer to reach $200 billion in 2017. for the first time ever online travel sales in the APAC region are forecast to exceed this, reaching $216 billion.

By 2020, eMarketer's forecast sees the gap widening with online travel sales reaching $320 billion in APAC versus $226 billion in North America.

China's "booming digital travel market", driven in part by the emergence of a growing middle class that is keen to travel the world, coupled with high levels of mobile adoption, are what is behind the surge in online travel sales in the APAC region, says eMarketer.

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"Consumers in China are now able to take advantage of the rising disposable incomes and simplified visa policies that have been progressing over the past few years," says eMarketer analyst Chris Bendtsen. "And it's the digital companies that are benefiting."

Tags: APAC, China, mobile, North America, travel

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