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BizReport : Advertising archives : July 06, 2016

Ad Roundup: Platform expansions add options for brands

In today's advertising roundup: two platform expansions that will give brands additional options for ad, and another which offers a subscription model for digital businesses.

by Kristina Knight

First, SourceKnowledge has launched a native ad unit that serves video ads for non-video inventory. The Javascript ads are available for both desktop and mobile devices, and are servable on blog posts, slideshows and other non-video type inventory.

"Our native ad unit was developed with consumers' need for unique and engaging experiences in mind as this increases conversion for advertisers and better monetization options for publishers," said SourceKnowledge president and co-founder Patrick Hopf. "Data driven advertisers know that the way their creatives are delivered determines their impact. We're committed to investing in advertising solutions that meet the create value for all parties - advertisers, publishers and end users."

And Kenshoo is now a fully supporter for Google's new Expanded Text Ads (ETAs); they are the first multi-publisher to fully support the units which offer prominent headlines, longer descriptions and the automatic inclusion of URLs.

"Kenshoo has held a close-working partnership with Google over the years. Our relationship and deep experience in search optimisation have put us in position to be first to fully support ETAs for our clients." said Paul Vallez, Kenshoo's VP, corporate strategy and business development. "Research and development represents nearly half of Kenshoo's workforce, and we continue to invest heavily in search to keep clients at the forefront of the channel and well ahead of their competitors."

Meanwhile, Swiftpage has announced a subscription option for their ACT! software; the ACT! subscription system includes product updates, web API platform, and technical support.

"With this release, we are showing our customers that an Act! subscription provides more than just contact management software to help run your small business," said Lorcan Malone, COO of ,a href="">Swiftpage. "Not only do users receive updates as soon as they are available along with expert technical support, they are afforded multiple deployment and payment options to fit their unique business' needs."

Tags: advertising, advertising tips, advertising tools, Kenshoo, SourceKnowledge, Swiftpage

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