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BizReport : Advertising archives : July 27, 2016

Ad Roundup: Mobile, ecomm expansions

In today's advertising roundup, a mobile partnership and two ecommerce launches that should help marketers better reach their customers.

by Kristina Knight

First, Tipalti has integrated with HitPath; the integration will allow HitPath clients to more easily onboard affiliate marketers while also collecting payments information.

"Time and again, leaders at affiliate networks have told us that they need to be recruiting, getting affiliates excited about opportunities, and delivering new offers, rather than spent their resources dealing with the complexities of sending commissions," says Chen Amit, co-founder and CEO of Tipalti. "The integration with HitPath creates a seamless, secure, reliable, scalable platform for affiliate programs and HitPath clients to run on without dedicating massive resources to payment issues."

And Smaato has released the Smaato Demand Platform. The new platform offers targeting tools to help mobile marketers reduce their costs. The platform allows for targeting according to country, publisher, app, device OS, ad space and format, among other options.

"With the introduction of SDX, Smaato can now proudly say we offer the industry's most comprehensive, robust mobile advertising solutions for both the demand and supply side of the ecosystem," said Ragnar Kruse, CEO and co-founder of Smaato. "We carefully considered the pain points of our demand partners and believe that SDX is an important step toward giving our partners control over the traffic they receive to target the premium mobile inventory most relevant to their campaigns."

Meanwhile, Taptica has partnered with Adways Korea; through the partnership Taptica's client list of app developers and marketers will have access to Adways network and coverage, helping them to drive farther into the Asian marketplace.

Hoon Lee, General Manager of Taptica operations in Korea, said, "We are delighted to have entered into this partnership with Adways, the undisputed leader in the Asian mobile marketing space. Together, we aim to serve the rapidly-growing Korean mobile app business and lead the market expansion. We believe that the Asia-Pacific region, facilitated by this partnership, will be a significant contributor to Taptica's 2017 revenues."

Tags: advertising tools, ecommerce, ecommerce tools, mobile marketing, mobile tools, Smaato, Taptica, Tipalti

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