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BizReport : July 29, 2016 Archive

July 29, 2016 Archive

Mobile Marketing | July 29, 2016

H1 2016's most-used and most-downloaded apps

What were the most-downloaded apps in the first half of 2016? SurveyMonkey Intelligence reveals all. >>

Ecommerce | July 29, 2016

Gen Z's in-store expectations - the next challenge for retailers

The next five years will see a widening gap between shoppers expectations and the reality of what a store can deliver thanks to the coming of age of Generation Z, according to a new report from Vodat International. >>

Loyalty Marketing | July 29, 2016

Brands: Why revenue based loyalty programs are a better draw

Revenue-based loyalty programs reward consumers for how much they spend rather than metrics such as miles flown, visits or number of purchases. One example is Starbucks' recent change to reward program members based on dollars spent rather than items purchased. These programs can be a draw for merchants. Here's what brands need to know. >>

Ecommerce | July 29, 2016

Retail Roundup: Coupons key for all shoppers

Two new reports are out this week, shedding light on two interesting consumer trends: coupons use, and fitness trends. >>



Advertising | July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message association lift compared with norms in the mobile space. >>