RSS feed Get our RSS feed

News by Topic




BizReport : July 28, 2016 Archive

July 28, 2016 Archive

Blogs & Content | July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media, the challenge for brands is distribution and realizing ROI from, what can be, costly investments. IRIS.TV has recently introduced a product that publishers have begun using to manage the distribution of branded content. >>

Ecommerce | July 28, 2016

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation. >>

Mobile Marketing | July 28, 2016

Expert: What Pokemon Go phenomena means for businesses

Around the world, people are walking seemingly mindlessly around watching their smartphones while playing Pokemon Go, and according to one expert, this playing environment could be a good environment for businesses to test. >>

Internet | July 28, 2016

Advertisers - beware the Olympics-related hashtag(s)

Wben is a Tweet not a Tweet and, in fact, an ad? That's a question that needs to be answered when it comes to the United States Olympic Committee's recent stance on hashtags. >>



Trends & Ideas | July 28, 2016

Automakers playing catchup with cybersecurity

The auto industry has seen several recalls over the past year due to highly publicized hacks of vehicles' electronic systems. Research from KPMG reveals the impact such hacks have on consumers' perception of car brands. >>

Social Marketing | July 28, 2016

Travel, hospitality brands below par in social engagement

Travel brands are falling short on social media, according to recent research from Lithium Technologies, with a failure to engage and a focus on just one social network. >>