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BizReport : July 27, 2016 Archive

July 27, 2016 Archive

Mobile Marketing | July 27, 2016

Study: Gamers okay with ads

Gamers are okay with advertising that opens their way to play. That's the takeaway from new data out from Softonic which found that nearly more than half feel in-game ads are relevant to them. >>

Ecommerce | July 27, 2016

Merchants: How you can compete with Amazon

While the Amazon's and WalMart's and Macy's of the world likely won't be toppled by a tiny business in a small town in the midwest, that tiny business in that small town can learn a few things from the retail giants. And, they can build a stronger and more loyal customer base along the way. Here are three tips. >>

Advertising | July 27, 2016

Ad Roundup: Mobile, ecomm expansions

In today's advertising roundup, a mobile partnership and two ecommerce launches that should help marketers better reach their customers. >>

Advertising | July 27, 2016

LEAN: The key to motivating ad blockers to disable their software

Ad blocking is a significant challenge to advertisers, but a new report from the Interactive Advertising Bureau reveals that all is not lost as many of those using ad blocking software can be convinced to disable it. >>



Internet | July 27, 2016

Report reveals digital capability deficit among Brits

While the UK is performing well in terms of digital policy, it is falling behind when it comes to the populations' confidence and capabilities with digital technology, according to a new report from Barclays. >>

Social Marketing | July 27, 2016

2016 presidential race increasingly social

The Pew Research Center has released a study into the evolution of presidential candidates' news dissemination and found that this year their social media activity outpaces their websites and emails as a source of news. >>