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BizReport : July 26, 2016 Archive

July 26, 2016 Archive

Social Marketing | July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after time. >>

Internet | July 26, 2016

Top 3 tips to a better tech startup

The draw of owning a small business - especially one that could grow into an international brand - will never dull. In some ways the internet has made it simpler to start a business, but in the tech space, especially, there are stumbling blocks. one expert shares three tips to a better tech startup. >>

Advertising | July 26, 2016

Study: TV a priority for many Millennials

While most experts tout streaming services as Millennials most chosen form of video viewing, one new report indicates television is not off the radar of this influential demographic. According to the Video Advertising Bureau, television is fueling Millennials' online conversations. >>

Social Marketing | July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social. >>



Loyalty Marketing | July 26, 2016

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions. >>