RSS feed Get our RSS feed

News by Topic




BizReport : July 20, 2016 Archive

July 20, 2016 Archive

Advertising | July 20, 2016

Ad Roundup: Tool offer improved analytics

In today's advertising roundup, three new offerings which will put brands in touch with improved customer analytics. >>

Social Marketing | July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. >>

Mobile Marketing | July 20, 2016

Financial service firms must up their app game

New research released by Episerver reveals that financial service providers are not meeting consumer expectations when it comes to the mobile experience. >>

Social Marketing | July 20, 2016

More relevancy needed for advertising on social media to flourish

Social channels are not getting it right when it comes to advertising, according to new research from Adobe, with less than half of users saying the ads they are exposed to are relevant. >>



Mobile Marketing | July 20, 2016

Mobile the dominant platform for online video viewing

The main platform for online video viewing this year will be mobile, according to new research released this week by media agency ZenithOptimedia, yet the ad dollars continue to go on fixed devices. >>