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BizReport : July 19, 2016 Archive

July 19, 2016 Archive

Email Marketing | July 19, 2016

Email: One welcome message is not enough

How many welcome emails are you sending new email subscribers? According to research from email service provider Listrak, just one is not enough. >>

Advertising | July 19, 2016

Google: Video ad viewability rate 62% in U.S.

The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. >>

Mobile Marketing | July 19, 2016

Expert: Why brands need to re-think SMS

New data shows most US travelers are moving their travel plans to mobile - they are researching and booking via smartphones and tablets more often than desktops. This kind of change is also opening up an opportunity for travel brands to better engage with this customer base. >>

Advertising | July 19, 2016

Ad Roundup: Partnerships and rebranding

In today's advertising roundup, a new partnership that will deepen brands analysis, a new release which connects online and offline offers, and a rebranding. >>



Advertising | July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. >>

Trends & Ideas | July 19, 2016

Forrester: Robots will not be stealing all the jobs... yet

Don't believe the hype. That is Forrester Research's advice to those who fear that artificial intelligence will lead to the demise of everyone's jobs. >>