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BizReport : July 15, 2016 Archive

July 15, 2016 Archive

Email Marketing | July 15, 2016

Triggered email campaigns cut through inbox clutter

Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing. >>

Advertising | July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. >>

Ecommerce | July 15, 2016

Study: Sharing economy up 169%

Sharing is the new buying. That's the takeaway from new data which shows that since 2014 the sharing economy - consumers turning to peers to get goods and services - has increased by 169%. >>

Ecommerce | July 15, 2016

Top 3 tips to improve Ecommerce delivery

When it comes to online shopping, consumers not only want their packages to arrive on time, but they want those packages to arrive looking as if they haven't been on coast-to-coast red-eye flights. Here are three tips to improve merchant deliveries. >>



Loyalty Marketing | July 15, 2016

Expert: How to build loyalty with millennials

There are now 80 million people in the Millennial generation - those born between 1980 and 2000, and experts say they'll out-spend Boomers in 2017. This shift is leading many merchants to wonder how to engage this powerful demographic. Here are three tips. >>