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BizReport : July 14, 2016 Archive

July 14, 2016 Archive

Advertising | July 14, 2016

UK: Report reveals dramatic drop in ad viewability levels

An increase in ads bought programmatically has pushed ad viewability levels in the UK down to the lowest levels in 18 months, according to a new report from ad verification company Meetrics. >>

Trends & Ideas | July 14, 2016

Brands, not external factors, to blame for 78% of PR disasters

A new study from media monitoring platform Visibrain suggests that most brands have no-one to blame but themselves for public relations disasters. >>

Ecommerce | July 14, 2016

UK's favorite retailers revealed by the DMA

In a new survey from the DMA in the UK, just three out of consumers' top 20 favorite retailers are online-only, with one giant of the ecommerce scene topping the list. >>

Ecommerce | July 14, 2016

Expert: What merchants can learn from Prime Day

Amazon's second Prime Day is in the books, and one expert says while the day was a revenue success, it also highlighted some areas for improvement. >>



Advertising | July 14, 2016

Top 3 tips to build a location intelligence strategy

SiteZeus has developed an AI system that enhances Location Intelligence (LI), proving to be increasingly capable, the SiteZeus software can run through billions of data points in the blink of an eye and is always advancing. Here are three tips to build a strong LI strategy. >>

Ecommerce | July 14, 2016

Top 3 tips to improve ECommerce packaging

In a retail store, shoppers are used to have their purchases bagged at checkout. Online shoppers want more than that, and some will turn to competitors if they feel their items aren't packaged well. Here are 3 tips to improve ecommerce packaging. >>