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BizReport : July 8, 2016 Archive

July 8, 2016 Archive

Mobile Marketing | July 08, 2016

Euro 2016 drives time spent in sports magazine apps

Time spent in sports magazine apps, as well as sport gaming apps, as risen significantly as a result of Euro 2016, according to mobile analytics firm, Flurry. >>

Mobile Marketing | July 08, 2016

Payment tech drives tips

Square analyzed data from its new card reader and found that those customers who use NFC payments were more likely to leave a bigger tip than those who used a physical credit card. >>

Mobile Marketing | July 08, 2016

Mobile app analytics - Amazon catching up to Google

A new report from business software review platform G2 Crowd reveals who is the best for mobile app analytics software. >>

Social Marketing | July 08, 2016

Study: Social isn't the selling tool some thing

Social may have many benefits for brands, but increasing sales into one of those benefits. That's the takeaway from the new Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model study. >>



Advertising | July 08, 2016

Ad Roundup: Platforms to focus on connection

In today's advertising roundup, a new partnership, an acquisition, and a new release all centered on increasing brands' ability to measure and connect. >>

Advertising | July 08, 2016

Top 3 tips to personalize better

There has been a lot of chatter lately about personalization leading to creep factors on the consumer side of things. With that in mind, one expert shares three tips for a better personalization strategy. >>