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BizReport : July 4, 2016 Archive

July 4, 2016 Archive

Mobile Marketing | July 04, 2016

Mobile users embrace SMS, chat bots to 'talk' with businesses

The majority of consumers now use their smartphones to talk with businesses, according to new research findings released by global trade body Mobile Ecosystem Forum (MEF), albeit via chat apps and SMS. >>

Mobile Marketing | July 04, 2016

Few app users make in-app purchases

In-app spending, the hook on which most app developers hang their hopes of revenue, has been analyzed by mobile analytics firm AppsFlyer and finds that it continues to be a very small number of mobile users that make in-app purchases. >>

Ecommerce | July 04, 2016

Amazon trumps Google as starting point for consumer product research

Amazon trumps Google as the preferred online starting point for product research, according to a new study from ratings and reviews technology firm PowerReviews. >>