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BizReport : Ecommerce : June 20, 2016


UPS: Ecomm accounts for half 'avid' shoppers spending

For the first time, more than half of shopper purchases surveyed for the UPS Pulse of the Online Shopper report were made online; that is a 2% increase from the 2015 study, and an indicator that ecommerce remains strong for shoppers.

by Kristina Knight

Researchers also found the use of smartphones as part of the purchase journey has continued to increase, up 77% since 2014; social media also continues to be an ecommerce influences, up 34% since the 2015 report.

"Consumers are skilled at using technology to their advantage and thrive on gathering information when shopping," said Teresa Finley, Chief Marketing Officer at UPS. "This year's UPS study revealed that 45% of online shoppers love the thrill of hunting for and finding great deals, and that physical stores continue to play an important role in that experience. The challenge is how to best engage with shoppers to fulfill their desires."

Other interesting findings from the UPS Pulse of the Online Shopper include:

• 38% of purchases are now cross-channel transactions
• 58% of shoppers say online access to store inventory is 'important'
• 29% are using smartphones to find product reviews
• 73% of shoppers say free shipping is 'the most important factor' to their satisfaction

"These are exciting and challenging times for retailers," said Finley. "The industry is changing at an incredibly fast rate. Listening closely to what shoppers want and boldly trying new techniques can give retailers a competitive advantage in this very competitive industry. UPS is working with shoppers and retailers to provide a seamless, engaging experience that everyone will enjoy."

Tags: ecommerce, ecommerce spending, ecommerce trends, Pulse of the Online Shopper, UPS










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