News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 4 tips to reengage cart abandoners
According to a recent report from BizRate Insights about 15% of shoppers who abandon online carts actually visit a merchant site with purchasing in mind. One expert offers strategic advice for merchants to zero in on the 15%.
First, offer in-stock notifications
"Most intended buyers abandon at visit (before hitting cart or checkout) because they are unable to locate their desired item. In cases where an item is temporarily unavailable--make sure to let shoppers know before they hit the cart. Make it as easy as possible for the shopper to buy the item when it's available. If possible, provide an estimate of when it will be restocked. Allow shoppers to enter their email and be notified as soon as the item is available," said Rochelle Bailis, Associate Marketing Director, Connexity.
Second, include shipping offers
"There's no question shoppers love coupons, but abandoners in particular can be enticed to return with even a nominal discount. Free shipping is usually the most desirable promotion, but if that isn't cost effective consider offering abandoners 10% off. If that doesn't work, bump up the discount to 20%. You may be surprised--a little goes a long way," said Bailis.
Third, retarget abandoners after work hours
"More than half (52%) of cart abandoners who are saving their purchase for later say they are most likely to complete their purchase after 6pm," said Bailis. "Consider retargeting cart abandoners between 6 - 9 pm, when they're most primed to buy."
Fourth, take care of technical glitches
"Many checkout abandoners leave due to technical difficulties, the most common of which is the inability to redeem a coupon. This is particularly frustrating when they are already far down the purchase funnel. If you have a point-of-sale survey in place, keep an eye out for frustrated commenters--this is usually the easiest way to identify bugs or checkout issues as soon as they arise," said Bailis.
- Study: Most want loyalty to be mobile
- Expert: Data key to video strategy
- Study: Half of loyalty club members want retail redemption options
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...