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BizReport : Mobile Marketing : June 22, 2016


Study: Virtual reality not just about gaming

When it comes to virtual reality, consumers aren't just interested in the gaming aspects. That's the takeaway from new Greenlight VR data which indicates Americans are interested in a spectrum of virtual reality options including home design, education and even live events.

by Kristina Knight

"Virtual reality has always been more than a medium for gaming experiences and consumers understand that," said Clifton Dawson, CEO of Greenlight VR. "Our findings from multiple studies suggest that some players in the VR ecosystem may be overly focused on gaming. The reality is that consumers have a wide variety of interests for using virtual reality. Platform and content providers would be wise to consider these bigger, richer findings as they develop their content portfolio and marketing strategies."

Some interesting findings from the 2016 Virtual Reality Consumer Adoption Report include:

• 61% are interested/very interested in virtual gaming
• 73% are interested in virtual tourism/travel
• 63% are interested in virtual movies/videos

As to who is interested in virtual reality options, most (76%) 'high tech spenders' are interested in virtual travel/adventure, and 68% are interested in gaming options.

"Overall, we were struck by the strongly positive and broad interest in VR in general, and in specific uses in particular," said Steve Marshall, senior vice president of research and consulting for Greenlight VR. "Given all the attention in the press, we expected to find gaming as the primary consumer interest in VR. The reality is consumers have a variety of interests in VR -- starting with Travel and Adventure."

Tags: gaming, Greenlight VR, virtual reality, virtual reality trends










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